
David M
PPC and Tracking Specialist
Compétences

Voir mes services

Expérience professionnelle
Agency
Temps partiel • 6 yrs 8 mos
Head of PPC and Automations
Jul 2026 - Present • 3 mos
I plan, manage, and optimize Google Ads and Meta Ads campaigns for e-commerce, local businesses, and recruitment. My focus is on campaign optimization and accurate measurement using Google Tag Manager, GA4, and conversion tracking. My responsibilities also include search term analysis, ad optimization, and client reporting. The accounts I manage have generated approximately €135,000 in cumulative ad spend across Google Ads and Meta since I joined the agency.
CEO
Apr 2022 - Present • 4 yrs 6 mos
My self-employed experience combines running my own Shopify store since 2022 with specialized PPC and conversion tracking work through Meyer PPC. I help businesses set up and troubleshoot Google Tag Manager, GA4, and Google Ads conversion tracking, with a focus on reliable data for campaign optimization. Running my own store gives me a hands-on understanding of the merchant’s perspective and how advertising, the shopping experience, and measurement fit together.
Performance and Tracking Specialist
Jul 2024 - Jun 2026 • 1 yr 11 mos
I manage and optimize Google Ads campaigns for clients across various industries. My responsibilities include campaign setup, keyword research, search term analysis, budget management, and performance reporting. I also work with Google Tag Manager, GA4, and conversion tracking to identify and resolve tracking issues. During my time at the agency, I have contributed to managing accounts with approximately €15.5 million in cumulative Google Ads spend.