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davidtavares482

David T.

@davidtavares482

GA4 and GTM tracking, technical SEO, GEO, CRO and AI agents

Portugal
Certaines informations sont présentées en anglais.
À propos de moi
10+ years in analytics, SEO and CRO. I lead CRO at a major European bank: ~40 A/B tests this year, ~10% aggregate uplift, ~75% win rate. Earlier: +130% conversion, +91% ROAS. I set up and fix GA4 and GTM, audit tracking and consent, run technical SEO and AI-search (GEO) audits, analyse funnels and build AI agents and automations with Claude. Fixed scope, clear report, on time.... Plus d’infos

Compétences

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davidtavares482
David T.
hors ligne • 

Voir mes services

Setup
I will audit, fix or set up your ga4 and google tag manager tracking
De180 $US / projetPlus de détails
Generative Engine Optimization
I will audit your visibility in chatgpt and ai search
De240 $US / projetPlus de détails

Portfolio

Expérience professionnelle

novobanco

CRO Lead - Digital Sales Optimisation

novobanco

Dec 2019 - Present • 6 yrs 10 mos

Leading the bank's conversion rate optimisation function, set up from the ground up: methodology, experimentation governance and the optimisation roadmap across the public website and authenticated app and web journeys. Previous roles at the bank: - Senior Consultant, CRO, Analytics & Website Management (2023-2025): business owner of the public website, Adobe Target implementation for A/B testing, UX and funnel audits across AEM, Adobe Analytics, GA4 and GTM. - Digital Analytics Specialist & SEO (2019-2023): ran an e-commerce store, SEO and data-layer implementation, website relaunch and chatbot launch.

LOBA

Campaign Manager & SEO Specialist

LOBA • Temps plein

Jul 2018 - Apr 2019 • 9 mos

Agency role managing SEO, paid media and email for a multi-client B2B/B2C portfolio of Portuguese and international brands, including e-commerce back-offices. - Technical SEO audits, keyword research, on-site and off-site SEO. - Google Analytics, Tag Manager and Looker Studio setup and reporting. - Search, Display and Shopping campaigns with A/B tested creatives and audiences.

CGI

Salesforce Marketing Cloud Consultant

CGI • Temps plein

Feb 2018 - Jul 2018 • 5 mos

Consultancy role on Salesforce Marketing Cloud for energy-sector clients in the UK, France and Iberia. - Designed and built multi-step customer journeys (Journey Builder) across email, SMS and push. - Audience segmentation with SQL, Data Extensions and Contact Builder. - Aligned Marketing Cloud with Sales and Service Cloud, working with IT on CRM integrations, APIs and data flows.