
Matteo SEM
Google Merchant Center And SEM Specialist
Compétences

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Expérience professionnelle
Senior SEM & Feed Compliance Specialist
Digital Agency • Indépendant
Jan 2023 - Present • 3 yrs 7 mos
Resolved over 150+ Google Merchant Center misrepresentation suspensions for Italian and global Shopify stores. Audited e-commerce checkouts, localized privacy policies, and verified business registration data for Google reviews. Managed €40k+ monthly ad spend across Google Shopping and Performance Max campaigns.
E-Commerce Acquisition Manager
Business • Freelance
Mar 2022 - Dec 2022 • 9 mos
Structured multi-currency and multi-language product feeds for European cross-border e-commerce networks. Eliminated Merchant Center account suspension risks by configuring real-time price and stock sync protocols. Increased Shopping Ads ROAS by 32% via strategic title optimization and custom data feed labeling.