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Derrick
@derrick_chia
Data Analyst
Singapour
Anglais
À propos de moi
I’m a Data Analyst with hands-on experience in Excel, Power BI, Power Query, HubSpot CRM, and marketing data analysis. I specialize in turning raw and complex data into clear dashboards, reports, and actionable business insights.
I can help with data cleaning, Excel automation, dashboard creation, sales and marketing funnel analysis, conversion tracking, and performance reporting. I focus on creating practical and easy-to-understand solutions that help businesses make better decisions from their data.
Compétences
Derrick
hors ligne •
Voir mes services
Nettoyage des données
I will analyze and create professional excel dashboards from your business data
Expérience professionnelle
Performance Marketing Analyst
Babilala • Temps plein
May 2025 - Present • 1 yr 3 mos
Developed executive dashboards and KPI reports for senior management, monitoring marketing and enrolment performance across 60+ preschool centres. Built end-to-end funnel reporting covering Leads, Qualified Leads, Tours, Contracts, and Commencement. Consolidated and analysed data from HubSpot, LittleLives, ManyChat, and multiple marketing channels to evaluate campaign performance, conversion rates, lead quality, and customer behaviour. Automated reporting and business processes using Excel, VBA, Google Apps Script, Zapier, and AI-assisted workflows, reducing repetitive manual work by approximately 50%. Conducted funnel leakage, withdrawal trends, budgeting, forecasting, and data quality analysis to support management decision-making. Also developed predictive planning models using historical data and centre benchmarks to improve forecasting and performance planning.
Data Analyst
Accounting Direct • Temps plein
Feb 2024 - Present • 2 yrs 6 mos
Built and maintained business dashboards using Superset, Metabase, and Looker Studio, covering MRR, churn, growth, NDR, sales, marketing, and CRM KPIs. Developed and optimized SQL queries for complex subscription and revenue analysis. Built Python and Airflow ETL pipelines integrating data from Chargebee, HubSpot, Google Ads, and Google Analytics. Automated recurring reports and provided customer segmentation and performance insights to support business decision-making.
