WeixiongZeng

Packaging & Brand Identity Designer

LinkedIn • Indépendant

Jan 2022 - Present • 4 yrs 9 mos

Providing packaging design, brand identity, and visual design services for clients in beauty, skincare, food & beverage, and lifestyle industries. Focusing on production-ready artwork, brand systems, and commercial packaging solutions.

Graphic / Senior Packaging Designer

Taizhou Hengchang Children Wares • Temps plein

Oct 2016 - Nov 2021 • 5 yrs 1 mo

① Designed end-to-end packaging and brand identity systems for food, beverage, personal care, and consumer product brands — from concept and visual development to print-ready production files and dielines. ② Led packaging projects for multiple clients, including independently completing design projects for Tencent (Fortune Global 500). ③ Created production-ready artwork optimized for manufacturing, cost control, and shelf impact. ④ Collaborated with cross-functional teams and external partners to ensure designs met both brand strategy and technical production requirements. ⑤ Continuously researched market trends and international design directions to keep packaging competitive.

Graphic Designer

松下电器机电（中国）有限公司 • Temps plein

Jan 2012 - Apr 2016 • 4 yrs 3 mos

① Designed promotional and brand materials including packaging-related visuals, brochures, exhibition graphics, and product presentation tools. ② Created brand identity assets such as logos, sub-brand visuals, and application systems for internal and external use. ③ Produced marketing collateral that supported product launches and trade shows, ensuring consistent brand presentation across all touchpoints. ④ Collaborated with internal teams and external partners on visual systems, signage, and exhibition designs. ⑤ Maintained brand consistency across print and digital materials while meeting strict deadlines.