Satish Sharma

Digital Marketing Manager

Puzzle Incorporated • Freelance

Dec 2025 - Present • 8 mos

Managed end-to-end digital marketing strategy across SEO, Meta Ads, and Google Ads to drive traffic, leads, and conversions. Planned and executed performance-driven Meta (Facebook & Instagram) ad campaigns, focusing on audience targeting, creative testing, and funnel optimization. Launched and optimized Google Ads campaigns (Search & Display), improving keyword targeting, ad relevance, and quality scores for better ROI. Achieved consistent improvements in campaign performance through A/B testing, bid strategy adjustments, and conversion tracking optimization. Developed and implemented SEO strategies, including on-page optimization, keyword research, and technical improvements to enhance organic visibility. Increased website traffic and engagement through content optimization and search engine ranking improvements. Built and managed retargeting funnels across platforms to maximize conversions and reduce customer acquisition costs. Monitored and analyzed KPIs such as CTR, CPC, CPA, and ROAS to make data-driven decisions and scale profitable campaigns. Collaborated with design and content teams to align ad creatives and landing pages with campaign goals. Contributed to overall brand growth by improving digital presence, lead quality, and marketing efficiency across channels.