Blessing

GoHighLevel Specialist

Freelance Web Designer • Freelance

Jan 2023 - Feb 2023 • 1 mo

Designed and implemented advanced GoHighLevel systems for businesses seeking structured growth, improved client management, and automated marketing performance. Focused on building complete CRM infrastructures that support lead capture, nurturing, conversion, and retention without unnecessary complexity. Created high converting funnels tailored to specific business goals, including service based funnels, webinar funnels, and product sales systems. Developed automated workflows using triggers, conditions, and sequences to eliminate repetitive manual tasks and improve operational efficiency. Integrated third party tools such as Zapier, Stripe, Twilio, and Google Analytics to ensure seamless data flow and accurate performance tracking. Optimized pipelines and opportunity stages to give clients clear visibility into their sales process, improving decision making and forecasting. Conducted A/B testing on landing pages, messaging, and automation sequences to consistently improve conversion rates and user engagement. Built SaaS mode systems and white label CRM setups, enabling agencies to resell services and scale revenue streams. Delivered onboarding systems that improved client experience and reduced churn rates. Known for creating clean, scalable, and user friendly systems that align with business objectives while driving measurable results and long term growth.

Digital Marketing Assistant

BrandLift Agency • Freelance

Jun 2022 - Jul 2022 • 1 mo

Assisted in the execution of digital marketing campaigns aimed at increasing brand visibility, lead generation, and customer engagement across multiple channels. Supported email marketing initiatives by setting up campaigns, managing contact lists, and monitoring performance metrics such as open rates and click through rates. Contributed to lead generation efforts by helping create landing pages and basic funnel structures that captured user information effectively. Assisted in tracking campaign performance using analytics tools, providing insights that informed optimization decisions. Helped in setting up and managing social media integrations to ensure consistent communication across platforms. Participated in content preparation and scheduling to maintain regular audience engagement. Supported the implementation of automation tools to improve follow up processes and customer communication. Collaborated with team members to align marketing activities with overall business goals and campaign strategies. Gained practical experience in customer journey mapping and understanding user behavior within digital environments. Assisted in improving campaign outcomes through data driven adjustments and continuous learning. Developed foundational skills in digital marketing, automation, and performance tracking while contributing to the successful delivery of client projects and internal initiatives.

Marketing Automation Specialist

GrowthStack Agency • Freelance

May 2022 - Jun 2022 • 1 mo

Managed and optimized marketing automation systems using GoHighLevel to improve client acquisition processes, engagement rates, and long term retention strategies. Designed and implemented automated email and SMS campaigns that guided leads through structured customer journeys, ensuring timely follow ups and personalized communication. Built detailed workflows incorporating triggers, delays, conditions, and actions to streamline operations and reduce manual intervention across multiple campaigns. Developed lead nurturing systems that increased response rates and improved conversion efficiency by aligning messaging with user behavior and intent. Configured CRM pipelines to track prospects accurately from initial contact to final conversion, providing clear visibility into performance metrics and bottlenecks. Collaborated with marketing teams to align automation strategies with campaign goals, ensuring consistency across messaging and delivery channels. Improved email deliverability through proper SMTP configuration and list management practices. Assisted in integrating tools such as Facebook Ads, Google Ads, and analytics platforms for better campaign tracking and attribution. Reduced operational inefficiencies by replacing fragmented systems with centralized automation solutions. Delivered consistent improvements in campaign performance through testing, monitoring, and refinement, ensuring that every automation contributed directly to measurable business outcomes and client satisfaction.