Abrar M

Performance Marketing Executive

Winlads • Freelance

Nov 2024 - Sep 2025 • 10 mos

I worked with Winlads, a mobile app–based platform focused on giveaways, discounts, and user acquisition, where I was involved in digital marketing and paid advertising activities. My role covered both strategy and execution across multiple channels. I worked on Meta Ads (Facebook & Instagram) to support app awareness, user acquisition, and lead-focused campaigns. This included campaign setup, audience targeting, creative coordination, budget control, and ongoing optimization to improve performance. I also supported campaign tracking and analytics, helping ensure events and conversions were properly measured using tools such as Meta Ads Manager, Google Analytics, and Google Tag Manager. This allowed better decision-making based on data rather than assumptions. In addition, I worked closely with influencer marketing activities, coordinating with influencers for app promotion, stories, and event-based campaigns. I assisted with planning content timelines, tracking performance, and aligning paid ads with influencer traffic to improve results. I was involved in content planning and social media coordination, including content calendars, captions, and promotional messaging aligned with brand goals. I collaborated with designers and team members to ensure creatives matched campaign objectives. Throughout my time at Winlads, I focused on clear communication, meeting deadlines, testing strategies, and improving campaign efficiency, while supporting the overall growth and launch-phase marketing efforts of the app.