
Abdul Raouf
I will generate qualified B2B leads for your SaaS or tech business
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Marketing Manager
PEGASUS
Dec 2025 - May 2026 • 5 mos
Business Development & Lead Generation — Event Management Platform (Equestrian Industry) Took full ownership of business development and prospecting for a SaaS event management platform serving the equestrian industry. Responsible for the complete lead generation cycle from research to reporting. Key responsibilities: - Researched and identified prospects across the entire equestrian industry — horse shows, clinics, breed associations, clubs, event producers, and regional organizations across all major disciplines (hunter/jumper, dressage, eventing, western, barrel racing, and more) - Sourced leads from association websites, USEF and breed registries, state/regional horse councils, and public Facebook groups — going beyond obvious sources to uncover overlooked opportunities - Identified organizations still relying on manual systems (Google Forms, paper registrations, spreadsheets) as high-priority prospects for platform adoption - Managed and maintained all contacts in HubSpot, keeping data clean and organized for the sales pipeline - Owned outreach efforts aimed at booking demos and driving platform sign-ups - Delivered weekly performance reports covering new leads added, prospects contacted, responses received, demos booked, and conversions Outcome: Built a consistently growing, well-organized prospect database across a niche, fragmented industry — enabling the client to scale outreach efficiently without running out of qualified opportunities.