Jing Jiang

E-commerce Supervisor

Hangzhou Lichang Technology Co., Ltd. (Manufacturer of pet backpacks and related pet products)

Feb 2025 - Jan 2026 • 11 mos

managing domestic (Taobao, PDD, Douyin, Rednote, WeChat Channels) and international platforms (Amazon, AliExpress, Temu). Handled multiple roles due to staffing shortages, including full operations, team oversight, and cross-border strategy. progression: Took over domestic Taobao/PDD ops in March (after operator departure); stabilized and grew them while planning cross-border expansion. July–October: Managed Douyin ops amid staff turnover; built influencer network for live/short-video sales. November onward: Handed Douyin to new hire; refocused on Amazon/AliExpress/Temu oversight. achievements: Boosted Taobao +PDD monthly sales from ~20K RMB to over 120K RMB within 3 months, achieving stable profitability. Scaled Douyin shop via targeted pet influencer partnerships (KOLs + live/short videos): Broke 500K RMB monthly sales in October. Developed new Amazon pet toy product: Hit BSR top 20 in category during December Christmas rush, sustaining 600+ monthly units sold.

E-commerce Manager

Bomman (Zhejiang) Biotechnology Co., Ltd. (Biotech firm focused on skincare ingredient R&D and production)

Oct 2021 - May 2024 • 2 yrs 7 mos

Brand development: Registered China/US trademarks; shaped brand identity highlighting core ingredient tech and applications; drove consistent online content promotion on RedNote, Douyin, Weibo, Baidu, etc. Platform operations: Managed Tmall, Douyin, RedNote, and Youzan — created growth plans and platform-specific strategies; executed operations, analyzed sales data, buyer feedback, and core product performance; Team management: Led e-commerce team (operations, promotion, copy, CS, design); assigned tasks, enforced execution, and handled performance assessments. Marketing partnerships: Expanded resources via collaborations like Million College Student Campus Program, Douyin live agency services. Product development: Worked with PMs on new launches and market research; connected with Zhejiang skincare factories & packaging suppliers; ran online consumer testing for core ingredients; analyzed feedback + market data for targeted optimizations; fed recommendations to CEO and R&D.

Amazon North America Operations & Growth Specialist (US & CA)

Hangzhou Eskimo Home Co., Ltd. (Manufacturer & seller of home textiles, storage organizers, and household products)

Feb 2020 - Oct 2021 • 1 yr 8 mos

Managed 4 high-potential Amazon listings (US & CA) in home textiles and storage categories. Listing: Created SEO titles, bullets, backend keywords, main images, infographics, and A+ Premium content for visibility & conversion. PPC : refined Products campaigns, keyword targeting, negatives, bids, and ACOS control. Data : Tracked competitors, sales velocity, keyword ranks, store metrics, and margins to guide decisions. FBA & logistics: Planned inventory, forecasts, restocks, lost/damaged claims, and reimbursements. Account health: Handled policy appeals (e.g., pesticides, Xinjiang cotton, fake reviews) to maintain healthy status. Standout achievements:Revived stagnant US home textile ASIN in Dec (300+ days aging, 15,000+ units, <10 daily sales): Scaled PPC+listing tweaks → cleared 8,000+ units ($150K USD revenue in 1 month); sold out rest in Jan → full container restock approved. CA home storage : Profitable in 3 months, BSR top 20; home textile : Profitable in 5 months, BSR top 15.