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Demand Generation Marketing Operations Leader
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Senior Strategist, Demand Generation and Sales Enablement
N/A
Jul 2021 - Dec 2025 • 4 yrs 5 mos
Senior Strategist at a B2B sales and demand generation agency, supporting an internal sales team and several dozen client accounts simultaneously across diverse industries. Built hundreds of sales playbooks, messaging frameworks, and enablement materials. Managed HubSpot and Zoho CRM, executed email campaigns, developed lead scoring methodology, and created performance dashboards tracking pipeline, conversions, and ROI.