Doharty

Lead E-commerce Email Automation Expert

Velocity Solutions • Freelance

Mar 2025 - Feb 2026 • 11 mos

Working at Velocity Solutions Strategies, I managed the full-cycle email marketing lifecycles for over 50 Shopify and WooCommerce brands. My focus was on "Retention Marketing"—the art of keeping a customer for life. I mastered the implementation of advanced flows, including Welcome Series, Post-Purchase Upsells, Win-Back campaigns, and VIP loyalty programs. My approach is rooted in psychological copywriting and "Scroll-Stopping" design. I believe that an email is only as good as its click-through rate, which is why I meticulously test every CTA placement and button colour. At Velocity Solutions, I helped a flagship client scale from $10k to $50k in monthly recurring revenue solely through email list optimization. I am highly proficient in audience segmentation based on purchase history, browsing behaviour, and engagement levels, ensuring the right message hits the right inbox at the exact moment of intent. I also provide comprehensive monthly reporting, tracking KPIs such as Revenue Per Recipient (RPR) and Subscriber Lifetime Value (LTV). If your goal is to reduce your reliance on expensive Facebook ads and build a community of loyal buyers who actually look forward to your emails, my experience at Velocity Solutions is the blueprint you need.

Senior Email Marketing & ROI Strategist

Nexus Files Studios • Freelance

May 2025 - Dec 2025 • 7 mos

At NexusNest Media, I spearheaded the email marketing department, focusing on high-ticket lead generation and revenue recovery for mid-sized enterprises. My core responsibility was transforming cold databases into active revenue streams through data-driven segmentation and behavioral triggers. I specialized in building complex automation workflows that nurture leads from the first touchpoint to the final sale. During my tenure, I developed a proprietary "Triple-Touch" recovery system for abandoned carts, which consistently saw a 22% increase in recovered revenue for e-commerce clients. I didn't just write copy; I engineered the entire customer journey. This involved deep-diving into analytics to identify drop-off points and A/B testing subject lines to achieve an average open rate of 45%—nearly double the industry standard. My work included integrating CRM systems like Klaviyo and HubSpot, ensuring that every message sent was personalized and timely. I am an expert in avoiding the "Promotions" tab by optimizing technical deliverability, DKIM/SPF settings, and list hygiene. Choosing me means you aren’t just getting a virtual assistant; you are getting a strategist who understands that every email must have a measurable purpose and a clear path to profit.