Dail F

Founder & Brand Designer

Fern and Form Studio

Sep 2023 - Present • 2 yrs 9 mos

Founder of Fern and Form, a boutique brand identity studio specializing in modern logos and cohesive brand systems for small businesses and growing brands. Work includes identity design, real-world brand implementation, and supporting assets across web, print, and digital platforms. Projects focus on creating intentional, refined brands that feel cohesive and built to grow.

Independent Brand & Marketing Consultant

Self-Employed

Apr 2011 - Present • 15 yrs 2 mos

Provided branding, marketing, and visual identity services for small businesses and professional firms. Work includes logo design, brand systems, website design collaboration, print collateral, and marketing campaigns. Known for thoughtful design, clear communication, and practical brand solutions that translate well across real-world applications.

Marketing Strategist & Trainer

Corporate Marketing & Training Background • Temps plein

Jul 2000 - Jul 2011 • 11 yrs

Built a foundation in branding and marketing through corporate roles in financial services and education. Led regional marketing initiatives, brand development, and client programs while working across diverse industries. Also developed and delivered training programs, workshops, and presentations — strengthening my ability to translate complex ideas into clear, practical communication for clients and teams. This background continues to shape how I approach branding today: strategic, collaborative, and grounded in real-world business needs.