EBEN GFT

Senior Layout Specialist & Lead Designer

Bookalista • Freelance

Jan 2025 - Present • 1 yr 5 mos

As Lead Designer, I executed high revenue commercial projects specializing in complex print production and self publishing workflows. I managed high ticket corporate assets, balancing retail physical products with digital marketplace assets. My core responsibilities revolved around comprehensive product packaging design and advanced layout design for diverse corporate clients. I executed multi sku product packaging rollouts, where creating a clean product label design and a corresponding bottle label design was crucial for consumer shelf placement. I regularly engineered complex pouch design structures and structural packaging box design templates. Every product label design and bottle label design process required precision mapping to ensure that physical production perfectly matched the digital label design parameters. By perfecting this product packaging design and label design cycle, clients reported higher conversion rates on retail shelves. Simultaneously, I directed the digital publishing branch, pioneering high volume kdp formatting and comprehensive book formatting architecture. I engineered professional ebook layout systems and resolved automated kdp formatting errors for authors. I paired systematic book formatting with commercial book cover design strategies. My team ensured that every ebook formatting pipeline passed strict quality criteria, matching custom ebook layout design blueprints with retail requirements. Whether handling technical ebook formatting or a creative book cover design, I delivered print ready files across every layout asset. Additionally, I built dynamic marketing toolkits, managing specialized canva book design pipelines to construct brand workbook design layouts. I optimized lead magnet downloads and matching worksheet design sheets for business acquisition campaigns. By aligning canva book design priorities with workbook design logic, I delivered engaging, interactive digital layouts. Every lead magnet package, custom worksheet