Thomas Sam

Shopify Store Optimization Specialist – SkinGlow Skincare

SkinGlow Skincare • Freelance

Jan 2026 - Present • 4 mos

SkinGlow Skincare had an appealing product line but their Shopify store was slow, difficult to navigate, and lacked effective conversion elements, which frustrated potential customers and limited revenue. I analyzed the store to uncover issues with page speed, navigation, and checkout flow. Then, I optimized the website by streamlining categories, simplifying menus, compressing images for faster load times, and customizing the checkout process to be intuitive and seamless. I also advised on layout improvements for product pages to highlight benefits and boost trust. After implementation, the store experienced higher engagement, lower bounce rates, and a noticeable increase in completed purchases. By transforming SkinGlow’s website into a sleek, user-friendly experience, I helped the brand reach its audience more effectively and generate more consistent sales.

Dropshipping Product Research Analyst | TrendyGoods Hub

TrendyGoods Hub • Freelance

Dec 2025 - Present • 5 mos

Assisted TrendyGoods Hub with product selection to boost sales in a competitive dropshipping market. The client struggled to identify profitable products, resulting in low revenue. Responsibilities: Conducted market research to identify trending products and high-demand niches. Analyzed competitors to determine pricing strategies and potential opportunities. Recommended reliable suppliers and optimized product listings for SEO. Provided guidance on marketing and promotional strategies. Achievements: Helped the client focus on profitable products, reducing wasted resources. Increased website traffic and conversion rates for new products. Improved overall business strategy with research-backed recommendations. Skills Used: Market Research | Shopify | Product Sourcing | SEO | Dropshipping Strategy

Klaviyo Email Marketing Setup & Automation | Self Made 101

Klaviyo • Freelance

Nov 2025 - Present • 6 mos

Self Made 101 wanted to improve customer engagement and increase sales through automated email marketing. Before this project, the client struggled with low repeat purchases and minimal email-driven revenue because their store had no structured email system in place. Using Klaviyo, I designed and implemented a complete email marketing strategy tailored for the fitness niche. I created automated flows such as welcome emails for new subscribers, abandoned cart reminders, and post-purchase follow-ups. Each email was carefully crafted with engaging content, strong calls-to-action, and visually appealing designs that aligned with the brand’s identity. I also segmented the audience based on purchase behavior, engagement levels, and interests to ensure highly personalized communication. This approach made customers feel valued and encouraged them to return for additional purchases. The email templates were optimized for both desktop and mobile devices, ensuring a smooth user experience across all platforms. Additionally, I integrated tracking and analytics to monitor open rates, click-through rates, and conversions, allowing the strategy to be continuously improved over time. Results Achieved: Increased customer engagement and repeat purchases through automated email campaigns Reduced cart abandonment with targeted reminder flows Created a professional email marketing system aligned with the Self Made 101 brand Delivered actionable insights for ongoing email marketing optimization