
Edward H
YOUR VISION, EXPERTLY CRAFTED INTO A WEBSITE!
Compétences

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Expérience professionnelle
Website Designer
Wordpress Developer • Freelance
Apr 2025 - Present • 1 yr 1 mo
When a growing service-based business approached me, their website was holding them back. They were using an outdated template on Squarespace, with slow load times, poor mobile responsiveness, and no clear conversion strategy. Their bounce rate was high, and they weren’t generating consistent inquiries. The Challenge Outdated design and weak brand identity Poor mobile optimization No clear call-to-action strategy Low search visibility Complicated backend structure The client needed more than just a redesign — they needed a website that worked as a sales machine. My Strategy 1️⃣ Brand-Focused Redesign I created a clean, modern layout aligned with their brand voice. Every section was strategically structured to guide visitors toward inquiry and booking. 2️⃣ Conversion Optimization I implemented clear CTAs, optimized service pages, and built a streamlined contact funnel. I redesigned the homepage to instantly communicate value within the first 5 seconds. 3️⃣ Performance & SEO Optimization Using advanced customization inside WordPress, I improved page speed, structured metadata, optimized headings, and implemented proper schema markup to boost search visibility. 4️⃣ Mobile-First Development Over 70% of their traffic was mobile — so I built the experience mobile-first, ensuring flawless responsiveness across all devices.