Effah Ezzatee

@effahezzatee

Strategic Marketing Consultant

Singapour
Anglais, Malais
Certaines informations sont présentées en anglais.
À propos de moi
I am a strategic marketing professional with 9+ years of experience driving digital, CRM, and customer lifecycle initiatives within global brand environments. I operate at the intersection of strategy, data, and human behaviour — translating insights into initiatives that improve customer experience, performance visibility, and long-term brand equity. Beyond marketing, I’m a multi-passionate builder — drawn to creativity, disciplined self-mastery, and projects with purpose. If you’re building for sustainable growth and meaningful customer relationships, let’s connect 🤝... Plus d’infos

Compétences

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effahezzatee
Effah Ezzatee
hors ligne • 

Voir mes services

Conseils en Marketing
I will create a data driven marketing strategy for your brand growth
De180 $US / projetPlus de détails

Expérience professionnelle

Singapore_Airlines

Digital Comms & Ad Operations

Singapore Airlines • Temps plein

Nov 2021 - Present • 4 yrs 6 mos

Responsible for global campaign management efforts, creating and maintaining diverse automated, ad-hoc, and scheduled email campaigns. Developed email campaigns from HTML and set templates, incorporating email workflows, asset coordination, copywriting, QA, audience targeting, scheduling and performance tracking. Monitored, debugged and resolved issues impacting email deliverability and workflows. Ideated and published an in-house eDM copywriting generation and translation tool, powered by Jarvis.

Airbnb

Marketing Specialist (via 33Talent)

Airbnb • Temps plein

Apr 2021 - Oct 2021 • 6 mos

Updated and maintained the APAC Marketing Merchandising Playbook to ensure alignment with global standards and regional nuances. Assisted in the creation and refinement of landing pages to enhance user engagement and marketing effectiveness. Researched, curated, and obtained permissions for a diverse range of social imagery, ensuring representation of the rich cultural variety across the APAC region. Managed and curated galleries within Pixlee.