
Emmytechwave
ActiveCampaign Expert Email Marketing and Automation Specialist
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Expérience professionnelle
ActiveCampaign Expert | Email Marketing & Automation Specialis
Freelance / Digital Agency Partner • Indépendant
Jul 2022 - Present • 4 yrs 2 mos
Managed end-to-end email marketing and CRM automation for a diverse portfolio of B2B, E-commerce, and SaaS clients using ActiveCampaign. • Built and optimized complex automation workflows (Welcome sequences, Abandoned Carts, Lead Nurturing, and Win-backs) that increased client open rates by up to 30% and click-through rates by 15%. • Designed and implemented custom pipelines, lead scoring models, and clean contact segmentation strategies. • Successfully migrated over 20 clients from Mailchimp, HubSpot, and Klaviyo to ActiveCampaign with zero data loss. • Provided strategic campaign copywriting and A/B testing to boost deliverability and conversions.