Helen Jones

Artist Search Optimization Campaign

Younger Homes

Jul 2026 - Present • 0 mos

Professional Experience Lead Music Promotion Specialist & Digital Marketer Freelance / Independent Consultant | 2022 – Present Organic Streaming Campaigns: Execute targeted music promotion strategies across major audio streaming platforms to drive authentic listener acquisition and long-term fan retention. Music SEO & Metadata Optimization: Fine-tune track metadata, backend search tags, and artist profiles to maximize search visibility and trigger platform algorithms like Release Radar and Discover Weekly. Curator Outreach & Playlist Pitching: Build and maintain direct relationships with independent playlist tastemakers, curators, and blogs to secure high-impact placements for independent artists. Targeted Audience Demographics: Design tailored campaign blueprints focusing on niche genres, specifically connecting old-school hip-hop and rap artists with their core listening communities. Key Achievements Algorithmic Triggers: Successfully optimized backend SEO for independent releases, boosting average search positions from obscurity to #1 rankings and driving up to 80% of traffic via organic search. Streaming Growth: Engineered organic promotional campaigns that expanded artist reach from baseline numbers to driving exponential spikes in monthly listeners and total streams within 28-day cycles. Curator Network: Established a verified network of independent hip-hop and genre-specific playlist curators, ensuring real, bot-free playlist placements. Client Retention: Delivered high-retention engagement that consistently converted first-time listeners into permanent profile followers and monthly active fans. Looking to take your release to the next level? Let’s use proven SEO and organic promotion strategies to amplify your music and trigger the algorithms.