
Toby
Level 2
Ecommerce Shopify Store Designer And Facebook Ads Specialist
Compétences

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Expérience professionnelle
Facebook Ads Specialist | Facebook Ads Campaign And Meta Pixel
Ecommerce • Freelance
Jun 2025 - Present • 1 yr 4 mos
I am a performance-focused Facebook Ads Campaign Specialist with proven experience planning, launching, optimizing, and scaling paid advertising campaigns for e-commerce brands, service-based businesses, and online stores. I help businesses generate high-quality traffic, leads, and sales using data-driven ad strategies. Key Responsibilities & Achievements: -Planned and executed Facebook and Instagram ad campaigns from scratch for Shopify, Etsy, and independent websites. -Conducted in-depth audience research and targeting based on interests, behaviors, demographics, and purchasing intent. -Created high-converting ad creatives (images, videos, carousels) and persuasive ad copy aligned with brand messaging. -Set up Meta Business Manager, Facebook Pixel, Conversion API (CAPI), and custom events for accurate tracking. -Built structured ad funnels including awareness, consideration, retargeting, and conversion campaigns. -Managed daily ad budgets, bid strategies, and campaign scaling while maintaining positive ROI. -Optimized campaigns through A/B testing of creatives, audiences, placements, and ad copy. -Implemented retargeting strategies for website visitors, add-to-cart users, and past customers. -Created Lookalike Audiences from customer lists, website traffic, and engagement data. -Monitored key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates. -Diagnosed and resolved common ad issues including ad disapprovals, learning phase delays, and poor performance. -Delivered clear performance reports with actionable insights and recommendations. Industries & Niches Served: E-commerce (Fashion, Beauty, Baby Products, Pet Supplies, Home & Lifestyle), Digital Products, Local & Online Services. Tools & Platforms Used: Meta Ads Manager, Meta Business Suite, Facebook Pixel, Conversion API (CAPI), Google Analytics, Canva, Shopify Analytics. -Core Facebook Ads Skills -Campaign Strategy & Funnel Building -Audience Research & Targeting -Creative &
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Trier par
katvob

États-Unis
I kept having to pay more money. He enabled an app that require a subscription on my shopify and he tries to upsell you. I also had to provide my password to my accound instead of giving permissions to his external email address.
Réponse du freelance
kokoshomebrews

Canada
Returning customer. Always happy with the experience of working together. As a very small business, it can be a lot of chaos, but he handled everything well.
Réponse du freelance

marianamonginho

Portugal
Réponse du freelance
thedmouko787

États-Unis
he was professional and he done a great job; I recommend him.
emsbambam

États-Unis
Toby is awesome he really took care of this for me. I am not a computer person, so he has really set me up for success. He made everything easy for me to edit and add later; he kept the brand image and colors that I wanted.



