Esha Rafaqat

Senior Social Media Manager

Financio • Freelance

Aug 2023 - Mar 2026 • 2 yrs 7 mos

Developed executive and founder personal brands on LinkedIn, helping increase visibility, credibility, and industry authority. Created and executed monthly content calendars, ensuring consistent brand messaging and audience growth. Led end-to-end social media management, including strategy development, content creation, copywriting, scheduling, analytics, and community management. Produced thought leadership content that strengthened brand positioning and increased audience trust. Successfully managed multiple client accounts simultaneously while maintaining high-quality content and on-time delivery. Conducted competitor analysis and market research to identify growth opportunities and improve campaign performance.

Social Media Manager

Zero Carbon Companies • Temps plein

Jun 2021 - May 2023 • 1 yr 11 mos

Managed social media accounts across LinkedIn, Facebook, Instagram, and X for businesses in IT, real estate, beauty, hospitality, and e-commerce industries. Created and executed content strategies that increased organic reach, engagement, and brand visibility. Grew social media communities through consistent content planning, audience engagement, and trend-based campaigns. Developed monthly content calendars, campaign concepts, and brand messaging aligned with business goals. Produced high-performing content that generated leads, inquiries, and website traffic for clients.

Social Media executive

CodeEffect • Temps plein

May 2018 - Feb 2021 • 2 yrs 9 mos

Increased LinkedIn follower growth by 65% through strategic content planning and audience engagement initiatives. Improved social media engagement rates by 40% using data-driven content optimization strategies. Generated qualified B2B leads through targeted LinkedIn marketing campaigns. Increased website traffic from social media by 50% through high-performing content and campaign management. Created thought leadership content that strengthened brand authority in the IT, cybersecurity, and managed services sectors. Planned and executed multi-platform social media campaigns that boosted brand visibility and audience reach. Developed content calendars and growth strategies aligned with business and marketing objectives. Managed end-to-end social media operations, including content creation, scheduling, analytics, and community management.