Ess Dee Shaw

Senior Manager- Creative Design

Group Bayport

May 2021 - Present • 5 yrs 5 mos

Group Bayport, one of the world's largest B2B, B2B2C, and D2C platforms for custom printing products, operates in three categories: Signage & Displays, Covers & Tarps, and Lifestyle accessories. There are nine brands under the group umbrella, and my role varies in each one of them. Bags by the Ocean is my pet project. Here, we design and create unique bags made out of excess fabrics that would otherwise end up in the landfills. We offer one-of-a-kind bags, and no two bags will be the same. Neon Earth offers fashion and lifestyle products with custom printing options. I am involved in the new product development for Neon Earth. I'm also working towards introducing sustainable and premium packaging across products.

Visual Designer

Guud Marketing

Jul 2020 - Jul 2021 • 1 yr

My major project was to help in the rebranding. It included an in-depth study of the brand's offerings, its clientele, marketing channels, and language. I redesigned the visual identity, created the logo, defined the look board, created the brand book and guidelines. I also created the design benchmarks for social media creatives.

Design Intern: Tableware & Crockery

Clay Craft India Private Limited

May 2011 - Jul 2011 • 2 mos

A Hotelware, House-ware & Tableware Fine Bone China Company. This training included different processes in the completion of a bone china product. Designed a cup & saucer set inspired by the lotus, tea cups inspired by Valentine's Day, coffee mugs inspired by waves, and a dinner set inspired by flora.