Evelyn H

Senior Google Ad Grant Strategist

ImpactReach • Indépendant

Mar 2018 - Present • 8 yrs 2 mos

I led end to end Google Ad Grant strategy for nonprofits across health, education, and social impact sectors. Managed full account setups, compliance, campaign restructuring, and monthly optimization. Developed donor‑acquisition funnels and conversion tracking systems that consistently helped organizations utilize the full $10K/month grant. Key Achievements: • Scaled average monthly spend from $2K - $9K+ across client portfolio • Improved CTR benchmarks by 3-5x through high‑intent keyword frameworks • Built reporting dashboards that tied ad performance directly to mission outcomes

Nonprofit Growth & PPC Consultant

Beacon Mission Media • Freelance

Jun 2023 - Oct 2025 • 2 yrs 4 mos

Provided strategic digital marketing guidance to mid‑sized nonprofits seeking to expand their reach. Designed Google Ads Grant campaigns focused on donor growth, volunteer recruitment, and program awareness. Collaborated with internal teams to align messaging, landing pages, and analytics. Key Achievements: • Increased qualified traffic by 250% for youth‑focused organizations • Implemented GA4 conversion tracking for 20+ nonprofits • Reduced irrelevant ad spend by 40% through improved targeting

Google Ad Grant Account Manager

ElevateCause • Freelance

Aug 2024 - Jul 2025 • 11 mos

I managed Google Ad Grant accounts for a diverse portfolio of nonprofits. Conducted audits, fixed compliance issues, and rebuilt underperforming campaigns. Specialized in keyword research, ad copy optimization, and landing page alignment. Key Achievements: • Reinstated multiple suspended Ad Grant accounts • Achieved 7%+ CTR across campaigns in competitive sectors • Helped nonprofits reach new donor segments through strategic search intent mapping