Mahbub Alam

Web Analytics & Conversion Tracking Expert | Webx Digital

Webx Digital • Freelance

Apr 2020 - Feb 2023 • 2 yrs 10 mos

I worked with Webx Digital as a dedicated Web Analytics and Conversion Tracking Expert, where I played a key role in building, auditing, and optimizing tracking systems for performance-driven marketing campaigns. My primary responsibility was to ensure accurate data collection, reliable attribution, and actionable insights across multiple advertising and analytics platforms. I handled complete Google Analytics 4 (GA4) implementations, including account setup, property configuration, custom events, enhanced measurement, ecommerce tracking, funnel analysis, and custom reports. Using Google Tag Manager (GTM), I implemented complex tag setups, custom triggers, variables, and data layer integrations for both websites and web applications. I regularly debugged tracking issues such as data mismatches between GA4 and Google Ads, event duplication, missing parameters, and broken conversion tracking. I was responsible for full Google Ads conversion tracking, including lead tracking, purchase tracking, form submissions, click-to-call, click-to-emaail, enhanced conversions, conversion linker tags, user-provided data tracking, and server-side tracking implementations. I also implemented and optimized Meta (Facebook) Pixel, TikTok Pixel, and other third-party tracking tools to ensure accurate event firing, audience building, and cross-platform attribution. I worked closely with PPC managers and marketing teams to audit tracking setups, validate conversion accuracy, and improve campaign performance through clean and reliable data. I supported multiple industries such as local services, eCommerce, SaaS, lead generation, and service-based businesses, helping teams make data-driven decisions with confidence. This role strengthened my expertise in GA4, GTM, Google Ads tracking, cross-domain tracking, server-side tagging, debugging, and analytics-based optimization, while delivering scalable and future-proof tracking solutions.