Farzana Akter

Digital Marketer

Daraz

Dec 2021 - Dec 2025 • 4 yrs

Work History – Digital Marketing Specialist * Planned and executed digital marketing campaigns across social media, search engines, email, and other online platforms. * Managed social media accounts and created engaging content to increase brand awareness and audience engagement. * Conducted keyword research, competitor analysis, and basic SEO optimization to improve online visibility. * Developed and managed paid advertising campaigns through platforms such as Facebook/Instagram Ads and Google Ads. * Monitored campaign performance using analytics tools and prepared reports to identify opportunities for improvement. * Created marketing strategies based on customer behavior, market trends, and campaign performance. * Collaborated with creative and sales teams to develop promotional campaigns and achieve business objectives. ### Key Achievements * Increased social media engagement and audience growth through targeted content and consistent campaign management. * Improved website traffic and online visibility through SEO and content marketing strategies. * Successfully managed paid advertising campaigns while optimizing budgets for better reach and conversions. * Generated qualified leads through targeted digital marketing campaigns. * Improved campaign performance by regularly analyzing data and optimizing audiences, content, and ad strategies. * Helped strengthen brand awareness and establish a consistent digital presence across multiple online channels. * Successfully planned and executed promotional campaigns that contributed to increased customer inquiries and sales.