Fathia Ade

B2B Lead Generation Specialist

Software Engineering Daily • Freelance

Jan 2025 - Jul 2025 • 6 mos

Responsible for building targeted B2B prospect lists for SaaS and technology clients across North America. Generated over 5,000 verified leads using LinkedIn Sales Navigator, Apollo, and manual research methods. Identified decision makers including CEOs, CTOs, and VP-level contacts across multiple industries. Delivered clean, sales-ready Excel/CSV databases with verified email addresses, phone numbers, and company intelligence. Maintained 95%+ data accuracy across all deliverables and reduced client prospecting time by an average of 70%. Key Responsibilities: • Ideal customer profile (ICP) research and analysis • Decision-maker identification and targeting • Email verification and data enrichment • LinkedIn prospecting and company research • Delivering structured lead databases in Excel/CSV format Key Skills & Lead Generation Focus: B2B lead generation, targeted prospect research, verified email list building, LinkedIn prospecting, sales prospecting, ICP development, account-based lead generation, decision-maker identification, company intelligence research, business contact list building, lead qualification, outbound list building, SaaS lead generation, technology prospecting, startup lead sourcing, contact data enrichment, email verification, direct dial research, CRM-ready data preparation, Excel and CSV lead database management, LinkedIn Sales Navigator research, Apollo prospecting, Hunter email verification, company size and revenue filtering, industry segmentation, geographic targeting, buyer persona mapping, lead relevance scoring, prospect database cleaning, duplicate removal, contact validation, outbound campaign support, cold email list sourcing, appointment setting support, sales pipeline building, high-intent lead sourcing, market research, business development support, manual web research, competitor prospect mapping, B2B audience targeting, niche lead research, custom targeting criteria development, and structured prospect delivery for cold outreach

Cold Email Outreach & Follow up Flow Manager

Grow with Google • Freelance

Apr 2024 - Aug 2024 • 4 mos

Managed end-to-end cold email outreach campaigns for B2B clients in the digital marketing and e-commerce space. Set up complete email infrastructure including domain authentication (SPF, DKIM, DMARC), email warm-up sequences, and multi-step follow-up campaigns using Instantly and Lemlist. Consistently achieved open rates of 40-55% and reply rates of 8-12% across all campaigns. Wrote personalized outreach scripts and follow-up sequences that generated an average of 15-20 new sales conversations per campaign. Key Responsibilities: • Cold email infrastructure setup and configuration • Domain authentication and deliverability optimization • Email sequence writing and personalization • Campaign monitoring and performance optimization • A/B testing subject lines and email copy • Reporting and analytics review Key Skills & Outreach Focus: Cold email outreach, B2B cold email campaign setup, email deliverability optimization, domain authentication, SPF setup, DKIM configuration, DMARC implementation, inbox placement improvement, email warm-up strategy, outbound campaign management, follow up automation, personalized cold email copywriting, sales email sequencing, reply rate optimization, open rate tracking, A/B testing, subject line testing, prospect segmentation, lead list cleanup, email verification, campaign analytics, audience targeting, buyer persona alignment, SaaS outreach, agency outreach, e-commerce lead targeting, appointment setting support, SDR workflow support, sales pipeline development, CRM update management, Instantly campaign setup, Lemlist campaign creation, Google Workspace email setup, mailbox reputation management, sender reputation protection, outreach personalization, contact data preparation, campaign performance reporting, conversion-focused email strategy, outbound sales support, high-volume sending setup, smart sending rotation, lead engagement monitoring, and scalable outreach systems designed to increase response rates

Sales Development Representative (SDR) & Appointment Setter

Consulting SR • Freelance

May 2023 - Sep 2023 • 4 mos

Worked as an outsourced SDR and appointment setter for B2B consulting and financial services clients. Managed full outbound sales development cycle including prospect research, cold outreach, lead qualification, and appointment booking. Contacted over 1,000 prospects monthly through cold email and LinkedIn outreach. Qualified leads using BANT framework (Budget, Authority, Need, Timeline) and booked an average of 30-40 qualified discovery calls per month directly to client calendars. Supported sales teams by maintaining accurate CRM records and pipeline updates in HubSpot. Key Responsibilities: • Outbound prospecting via cold email and LinkedIn • Lead qualification using BANT framework • Discovery call booking and calendar management • CRM data entry and pipeline management • Follow-up sequence management • Sales script development and optimization Key Skills & SDR Focus: B2B appointment setting | SDR outreach | sales development | outbound prospecting | cold email outreach | LinkedIn outreach | lead qualification | BANT qualification | discovery call booking | calendar management | pipeline management | CRM updates | HubSpot CRM | Salesforce support | follow-up strategy | follow-up sequence management | prospect research | decision-maker targeting | account-based prospecting | sales script writing | objection handling | personalized outreach | lead nurturing | sales conversation booking | meeting scheduling | outbound sales support | business development support | qualified lead generation | prospect engagement | inbox management | email response handling | LinkedIn Sales Navigator | Apollo prospecting | contact data review | outreach personalization | appointment confirmation | no-show follow-up | sales process support | conversion-focused messaging | SMB outreach | financial services prospecting | consulting lead generation | client communication | activity tracking | reporting and analytics | sales workflow optimization | outbound campaign coordination