Favour

Social Media Advertising Specialist

FHG Growth

May 2021 - Present • 5 yrs 3 mos

Set up and managed paid advertising campaigns on Facebook, Instagram, Google Ads, and TikTok Created structured campaigns aligned with client goals such as traffic, leads, and brand awareness Conducted audience research and implemented targeting strategies based on platform best practices Assisted with conversion tracking setup including pixels and event configuration Monitored campaign performance and applied ongoing optimizations to improve efficiency Provided clear performance summaries and maintained regular client communication Social Media Marketing Intern Remote | 2021 – 2022 Assisted in managing social media ad campaigns under senior marketers Learned ad platform interfaces, campaign objectives, and reporting tools Helped with basic targeting research and content alignment Gained practical experience in paid advertising workflows and optimization processes