
Favour H
Email Marketing Expert
Compétences

Voir mes services


Portfolio
Expérience professionnelle
Shopify Store Designer & Email Marketing Specialist
Pets Project • Temps partiel
Jan 2026 - Mar 2026 • 2 mos
I had the opportunity to work with Peters Pet Store, a growing pet brand focused on providing quality pet products and supplies while creating a friendly shopping experience for pet owners. The client wanted a professional online store that looked trustworthy, was easy to navigate, and encouraged customers to return for future purchases. Their main goals were to improve the overall appearance of the store, increase customer engagement, and generate more repeat sales through smart marketing strategies. I personally handled the full customization and improvement of their Shopify store from the ground up. I redesigned key sections of the website to give it a clean, modern, and pet-friendly look that matched the brand identity. I also improved the user experience by making navigation smoother, organizing collections properly, and ensuring customers could easily browse products, add items to cart, and complete checkout without confusion. In addition, I created high converting product pages with compelling descriptions, attractive layouts, and clear calls to action that helped showcase the value of each item. I optimized the store for mobile users as well, ensuring a seamless shopping experience across all devices since many customers shop directly from their phones. Beyond the website design, I also set up strategic email automations using proven eCommerce flows such as welcome emails, abandoned cart recovery, customer follow ups, and repeat purchase reminders. I then launched targeted email campaigns promoting featured products, discounts, and seasonal offers to keep customers engaged. As a result of my work, Peters Pet Store experienced stronger customer engagement, improved store performance, and increased repeat sales. This project highlights my hands-on experience in Shopify store design, conversion optimization, and email marketing strategies that help businesses grow revenue and build loyal customers.