Favour

Zoho One & Zoho Books Consultant

Business Accountant Thornhill & Vaughan: Small Business Accounting

Mar 2026 - Present • 4 mos

As a Zoho One and Zoho Books Consultant contracted through a business solutions consultancy, I helped growing businesses implement and connect the full Zoho One suite enabling them to replace multiple disconnected tools with one unified, affordable, and powerful business operating system. Zoho One includes over 45 integrated applications covering sales, marketing, finance, HR, and operations. My role was to identify which apps each client needed most, configure them correctly, and connect them into a seamless workflow that saved time and reduced operational costs. Key responsibilities and achievements: — Implemented full Zoho One setups for startups and SMBs, selecting and configuring the most relevant apps from the suite based on each client's business model, team size, and operational priorities. — Set up Zoho Books for 15+ clients, covering chart of accounts, invoice templates, expense tracking, bank reconciliation, tax configuration, and financial reporting dashboards tailored to each business. — Connected Zoho Books with Zoho CRM to create automated quote-to-invoice workflows, eliminating the need for manual data entry between the sales and finance teams. — Configured Zoho Campaigns within the Zoho One ecosystem, setting up email lists, automation sequences, campaign templates, and performance tracking dashboards for marketing teams. — Built Zoho Analytics reporting dashboards that pulled data from multiple Zoho apps into unified business intelligence views, giving leadership real-time visibility across sales, finance, and operations. — Managed Zoho One user administration including role setup, permission levels, app access control, and team onboarding across organizations of 5 to 50 users. — Delivered structured handover documentation and live training sessions for every project, ensuring client teams could confidently manage their Zoho One environment independently after deployment.

AI Video Ads Specialist

Digital Hub Denmark

Feb 2026 - Present • 5 mos

As an AI Video Ads Specialist at a digital marketing agency, I was responsible for producing all video advertising content for the agency's clients a portfolio spanning e-commerce brands, SaaS products, lifestyle companies, and service businesses. This role placed me at the intersection of AI video generation technology and performance marketing — where creative quality directly impacted click-through rates, conversion rates, and return on ad spend. Key responsibilities and achievements: — Produced AI video ads for Meta, YouTube, TikTok, and Google campaigns, with each piece tailored to platform-specific dimensions, pacing, and audience behavior patterns. — Created short form video ads under 30 seconds that consistently outperformed static image ads in A/B testing, driving higher engagement and lower cost-per-click for clients. — Developed product video ad content that showcased client products in cinematic AI video settings — elevating perceived value and driving purchase intent. — Used AI video maker and AI video generation tools to dramatically reduce production timelines from weeks to days, allowing the agency to scale content production without increasing headcount. — Built a social media video ads content calendar system that kept clients consistently active across all platforms with fresh AI generated video content every week. — Collaborated with the agency's media buying team to align AI commercial video creative with targeting strategy, ensuring the right visual message reached the right audience at the right stage of the funnel. — Delivered YouTube video ads with full cinematic video editing, color grading video, and motion graphics to match each brand's visual identity and campaign objectives. This role gave me deep expertise in what makes AI video ads actually convert not just look good — and shaped my approach to every video content creator project I take on today.

Zoho CRM Implementation Specialist

Construction Media Solutions

Jan 2026 - Present • 6 mos

As a freelance Zoho CRM Implementation Specialist, I have helped small and medium-sized businesses across multiple industries migrate from manual spreadsheet-based systems to fully structured, automated, and scalable Zoho CRM environments. My work covers the complete Zoho CRM setup journey — from the initial consultation and requirements gathering through to full configuration, data migration, pipeline design, automation rules, and end-user training. Key responsibilities and achievements: Implemented Zoho CRM for 20+ clients across real estate, consulting, e-commerce, healthcare, and professional services industries, each configured from scratch to match the client's specific sales process and team structure. Designed custom sales pipelines, deal stages, and lead scoring systems that gave sales teams clear visibility into their pipeline and helped managers forecast revenue more accurately. Built Zoho CRM automation rules including lead assignment workflows, follow-up task triggers, email alerts, and deal stage progression automations that reduced manual admin work by up to 60%. Migrated existing client data from spreadsheets, HubSpot, and other legacy CRM platforms into Zoho CRM with zero data loss, ensuring clean records and consistent field mapping throughout. Configured custom modules, fields, layouts, and views tailored to each client's reporting needs, giving every team member a clean and relevant CRM experience from day one. Set up Zoho CRM integrations with third-party tools including email platforms, accounting software, and communication tools to create a connected business system. Delivered full user training sessions and documentation so client teams could independently manage, update, and expand their Zoho CRM setup after project handover. I approach every Zoho CRM project with a systems-thinking mindset building setups that not only work on day one but scale cleanly as the business grows.