Fedi Kay

Digital Marketing Specialist

Self Employed • Freelance

Jan 2015 - Present • 11 yrs 6 mos

● Plan and execute multi-channel social media strategies for clients across Fintech, Music, Hospitality and local businesses, growing audiences and engagement organically and through paid activity ● Manage Meta Ads campaigns, monitoring performance and optimising creative and targeting to maximise results within budget ● Produce and edit content across photo, video and carousel formats using Adobe Creative Cloud (Photoshop, Illustrator, Lightroom, Premiere Rush), CapCut and Canva ● Create UGC-style content for brand clients, managing full production from brief to publish-ready assets ● Run email marketing campaigns for clients, writing copy, managing send schedules and reporting on open and click-through rates ● Track campaign performance through native platform analytics (Instagram Insights, Meta Business Suite) and deliver clear monthly reports with recommendations