Felix Degnan

Radio Outreach Coordinator

Musicvertising • Freelance

Jan 2021 - Present • 5 yrs 4 mos

Provide specialized digital music marketing and radio outreach support for independent artists, managers, and small labels aiming to grow their presence in the modern music landscape. Work closely with artists to turn new releases into structured promotional campaigns designed to reach real listeners, increase engagement, and support long-term streaming growth. Plan and coordinate release strategies before launch, ensuring all promotional elements such as timing, metadata, press assets, and artist branding are aligned for effective pitching to college radio and independent stations. Maintain and expand a curated database of DJs, music directors, and station programmers across the United States, United Kingdom, and Europe. Guide artists on how to position their music for international audiences and help them break beyond local markets through targeted outreach to college radio, niche blogs, and curated playlists. Assist with press kit preparation, submission management, follow-ups, and communication with industry contacts. Track campaign performance, monitor airplay feedback, and provide actionable insights to improve future releases, audience growth, and overall visibility. Focus on building sustainable exposure and long-term relationships between independent artists and radio platforms.

Music Marketing Assistant

Digital Marketing • Temps partiel

Mar 2019 - Dec 2021 • 2 yrs 9 mos

Supported the planning and execution of digital marketing campaigns for emerging independent artists and small record labels. Worked closely with the marketing team to transform new releases into organized promotional campaigns designed to improve visibility, streaming growth, and audience engagement across multiple platforms. Assisted with playlist pitching strategies by researching suitable independent and algorithmic playlists, preparing submission materials, and organizing outreach to curators. Helped manage targeted email campaigns to music blogs, online magazines, and independent radio stations, ensuring artists were consistently presented in a professional and compelling way. Coordinated release schedules and ensured all promotional assets, including artwork, artist bios, press kits, and social media content, were prepared ahead of launch. Contributed to social media planning by helping develop content calendars, promotional ideas, and audience engagement strategies aligned with each artist’s brand and genre. Conducted market and audience research to identify potential fan bases in new regions, helping artists expand beyond their local markets. Assisted in tracking campaign performance using analytics and streaming data, compiling reports that highlighted engagement trends, listener behavior, and growth opportunities. Worked collaboratively with artists, managers, and internal team members to ensure campaigns remained organized, realistic, and aligned with current digital music marketing practices.

Online Radio Content Assistant

Radio Free Entertainment Network • Temps partiel

Sep 2018 - Oct 2020 • 2 yrs 1 mo

Worked with the programming and content team of an online college radio station to manage incoming music submissions from independent artists and publicists. Reviewed new releases daily, categorized tracks by genre and mood, and assisted in preparing weekly and monthly playlists for broadcast and online streaming. Communicated directly with artists, PR representatives, and small labels to collect press materials, artist bios, and release information required for programming and website features. Helped maintain the station’s submission database and ensured all music assets were properly organized and accessible to DJs and show hosts. Assisted with scheduling, website updates, and social media announcements for new shows and featured artists. Monitored listener feedback and engagement to help the team understand audience preferences and improve programming decisions. This role provided hands-on experience in radio programming workflows and artist, station communication.