Fidan A

GTM, Product Marketing, Brand Marketing Consultant

Consulting • Indépendant

Mar 2019 - Present • 7 yrs 2 mos

Full GTM ownership across SaaS, fintech, CPG, real estate, and emerging tech Designed portfolio GTM, brand and positioning strategy and pricing for 30+ companies, improving market clarity, adoption, and increasing customer engagement up to 3x examples: GTM and product strategy for Sound of Land- Ethno-Tech Music Platform (2023- Present) Developed a product concept, GTM strategy for a vertically integrated cultural production pipeline Secured $350K+ in government and private funding via investor pitching, market sizing, and GTM strategy built from scratch, securing B2B sponsorships and organizing 10+ regional events and DJ Schools Led primary market research, 50+ qualitative interviews with global DJs, beatmakers, and composers; modeled $100M+ revenue opportunity across Turkic nations Recapital Real Estate Marketing (Jan 2026- Present) Built marketing function from zero, by recruiting and directing a team of 8 specialists (videographers, SMM, designers, SEO, web developers, content creators) within 30 days ● Generated 1,000+ qualified inquiries, closed 25 sales in 2.5 months vs. market benchmark of 13 ● Owned full-funnel strategy: positioning, messaging, AI-assisted content, sales team training, and ad budget across Instagram, TikTok, Telegram, OOH, and SEO

Ads Privacy & AI Product Marketing

Meta • Freelance

Feb 2022 - Mar 2023 • 1 yr 1 mo

Led the end-to-end GTM for privacy, youth safety, and AI-driven ad products across regulated markets; built advertiser workbooks preventing significant forecasted budget losses. Integrated attribution modeling and AI/ML feedback loops into ad initiatives, enhancing transparency and protecting advertiser ROI

interim Product Marketing Director, Housecall Pro

Service Professionals • Freelance

May 2021 - Jan 2022 • 8 mos

Built PMM function (team of 4); stage-gate launch framework and comms prioritization strategy, driving +15% adoption, +30% engagement, +17% activation across new launches Unified sporadic customer data across Salesforce, Amplitude, and product usage into Tableau growth dashboard for cross-functional teams