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florenciaarnau

Maria Arnau

@florenciaarnau

CRM and Marketing Manager

Espagne
Anglais, Espagnol, Catalan
Certaines informations sont présentées en anglais.
À propos de moi
CRM & Marketing Manager with 5+ years of experience in customer lifecycle strategy, retention, lead management, and data-driven marketing. Proven track record managing end-to-end CRM operations across multiple business units — including lead pipeline management, churn prevention, NPS and Voice of Customer programmes, customer reactivation, and multi-channel campaign execution. Advanced command of SAP CX, SQL, and Google Analytics. Experienced working as sole CRM department lead, reporting directly to General Management... Plus d’infos

Compétences

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florenciaarnau
Maria Arnau
hors ligne • 

Voir mes services

CRM et stratégie de fidélisation
I will clean and segment your CRM customer database
De35 $US / projetPlus de détails
Plans de voyage
I will create a personalized travel itinerary and trip planner
De30 $US / projetPlus de détails

Expérience professionnelle

Porsche

Porsche

Temps plein • 4 yrs 10 mos

CRM & Marketing Manager

Feb 2023 - Mar 2026 • 3 yrs 1 mo

Sole CRM department lead across 3 business centres (Sales, Aftersales, Parts), reporting directly to General Management. -Retention & Churn Prevention -Lead Management & Sales Funnel -NPS, Voice of Customer & Quality Assurance -CRM Data Quality & Customer Activation -Campaigns, Reporting & Data

Front Desk & Customer Experience

May 2021 - Feb 2023 • 1 yr 9 mos

• Managed VIP client relations and luxury customer journey mapping, building the strategic foundation that led to promotion to CRM Manager. • Developed deep understanding of the dealership's operational workflows, client database, and brand standards — knowledge that directly informed subsequent CRM strategy.

Hyatt_Hotels

Guest Service & Experience — Luxury Hospitality

Hyatt Hotels • Temps plein

Apr 2018 - Mar 2021 • 2 yrs 11 mos

• Managed ultra-high-net-worth individuals (UHNWI) across global luxury brands including Mandarin Oriental Barcelona, Hyatt Centric Gran Via Madrid, and Park Hyatt Mendoza. • Developed expertise in premium brand communication, experience design, upselling, and loyalty strategies that elevated satisfaction and repurchase rates.