Francis D

Website Ux Designer

Utherverse • Freelance

Oct 2024 - Feb 2025 • 4 mos

My Key Contibution includes: - Designed intuitive UI/UX layouts aligned with brand and user behaviour - Conducted website testing and usability audits to reduce friction points - Applied daata-dricen insight using website analytics to improve user flow and retention - Optimized visual patterns, navigation systems, and interaction - Contributed to performace enhancement and conversion-focused designs.

SEO & Backlinks

coffeeconfessionals • Freelance

Dec 2021 - Dec 2023 • 2 yrs

SEO Specialist & Backlink Strategist CoffeeConfessionals.com Led the SEO growth strategy for Coffee Confessionals, focusing on improving organic visibility, strengthening domain authority, and increasing qualified search traffic through structured optimization and high-quality backlink acquisition. My role centered on building a sustainable organic presence rather than short-term ranking spikes. I conducted on-page optimization across core pages and blog content, refined keyword targeting, improved internal linking structure, and enhanced technical SEO foundations to support long-term growth A major focus was authority building through strategic backlink outreach. I identified relevant, high-authority domains within the coffee, lifestyle, and content publishing niche, securing contextual backlinks designed to improve search engine trust and ranking stability. Key Contributions: • Executed comprehensive on-page SEO optimization • Conducted keyword research aligned with search intent • Improved site structure and internal linking flow • Developed and implemented a white-hat backlink acquisition strategy • Increased domain authority and organic search positioning • Monitored ranking performance and refined strategy based on data The result was a stronger search presence, improved visibility for target keywords, and a more authoritative digital footprint within a competitive content niche.

Website Developer

Adora Bow-tique • Freelance

May 2020 - May 2020 • 0 mos

Website Developer Adora Boutique | adoraboutique.ca Led the end-to-end development and optimization of Adora Boutique’s eCommerce website, ensuring a seamless, conversion-focused online shopping experience aligned with the brand’s visual identity and growth goals. My role covered both technical execution and strategic implementation. I structured the website architecture for clarity and performance, optimized product pages for higher conversions, and ensured full responsiveness across mobile, tablet, and desktop devices. Key Contributions: • Designed and developed a fully functional eCommerce storefront • Optimized site speed, UX, and mobile responsiveness • Structured product collections and navigation for improved user flow • Integrated secure payment gateways and essential backend systems • Implemented on-page SEO foundations to improve search visibility • Ensured clean UI aligned with brand aesthetics and customer expectations