Frank I

Webmaster / Marketing Project Manager

Sep 2018 - Present • 7 yrs 11 mos

420 Interactive is a digital marketing agency focused on the cannabis and wellness industries. The agency provides a full suite of services—from website development and SEO to paid media and email/SMS marketing—helping brands scale through strategic, performance-based marketing initiatives. Key Responsibilities: - Led the rebuild and conversion of client websites from various platforms into streamlined, high-performance WordPress builds as part of the 420i web package. - Managed back-end system setups for clients, including domain/email integrations, affiliate platforms, SEO tools, and e-commerce solutions. - Oversaw digital infrastructure using platforms such as WP Engine, SiteGround, GoDaddy, Google Workspaces, and Office 365. - Integrated and optimized third-party tools such as Refersion, Klaviyo, Mailchimp, RankMath, Yoast, Google Ads, Google Merchant Center, Search Console, Analytics, and more. - Created, managed, and optimized email marketing strategies—including evergreen flows, newsletter cadences, and sales campaign automations. - Designed and implemented email capture tools across client websites, including pop-ups, slide-ins, and embedded forms aligned with conversion best practices. - Collaborated with freelance platforms (Fiverr, Upwork, 99designs) to reduce client costs while accelerating design and development timelines. - Worked with cannabis-focused media agencies to secure strategic ad placements, including paid digital ads and physical billboard campaigns. - Supported a variety of marketing systems and website tools to ensure clients had fully functional, conversion-optimized platforms tailored to their business goals. - Led and supported multiple crowdfunding initiatives, including managing marketing and web operations for a Regulation A+ IPO that raised over $10 million.

CEO, Founder, Partner

Sep 2018 - Present • 7 yrs 11 mos

RSI Enterprises is a full-service digital marketing and business development firm specializing in e-commerce, SEO, paid media, email marketing, and brand strategy. The company provides end-to-end solutions for small businesses looking to scale. Key Responsibilities: • Oversee all business operations, including strategic planning, financial management, and cash flow optimization. • Direct the full development and management of client websites, ensuring performance optimization and brand consistency. • Manage and implement digital marketing strategies, including SEO, paid media, email marketing, A/B testing, and conversion rate optimization. • Develop blog content strategies based on keyword research and search trends to boost organic visibility and audience engagement. • Monitor and track KPIs, pulling data from Ahrefs, SEMrush, Google Analytics, Google Search Console, ad campaigns, and website sales into a consolidated client performance tracking sheet.