Friedrich

UI/UX & Brand Designer

Website SEO Checker • Freelance

Aug 2023 - Nov 2023 • 3 mos

As a Website SEO Specialist at Website SEO Checker, I worked closely with businesses, entrepreneurs, and growing brands to strengthen their online presence through strategic website optimization and performance improvements. My role involved conducting comprehensive SEO audits, identifying technical and on-page issues, improving site structure, enhancing user experience, and implementing solutions that support search visibility and long-term growth. I collaborated with website designers, developers, and business owners to ensure every project balanced functionality, usability, and search performance. Beyond SEO, I provided guidance on website strategy, content structure, conversion-focused layouts, and digital best practices. This experience allowed me to develop a strong understanding of how successful websites attract, engage, and convert visitors while supporting broader business objectives and brand credibility

Packaging Design Specialist

Packuum Bags • Freelance

May 2023 - Aug 2023 • 3 mos

As a Packaging Design Specialist at Packuum Bags, I was responsible for developing packaging solutions that balanced visual appeal, brand positioning, and production requirements. My role involved creating packaging concepts, product labels, pouch designs, and retail-ready packaging systems tailored to various consumer markets. Working closely with product teams and stakeholders, I translated brand objectives into packaging that communicated value, strengthened shelf presence, and supported customer purchasing decisions. I gained extensive experience preparing print-ready artwork, managing dielines, ensuring production accuracy, and maintaining consistency across product ranges. The position also required a strong understanding of packaging materials, consumer behavior, branding principles, and market trends. Through collaboration with manufacturers and marketing teams, I helped deliver packaging solutions that enhanced product presentation while meeting commercial and operational goals. This experience strengthened my ability to combine strategic thinking, design expertise, and attention to detail to create packaging that not only looks professional but also performs effectively in competitive markets

Senior Website Designer

Wixcoding.com • Freelance

May 2022 - Aug 2022 • 3 mos

As a Senior Website Designer at WixCoding.com, I worked closely with businesses, entrepreneurs, and growing brands to transform ideas into professional digital experiences that deliver measurable results. My responsibilities extended beyond website creation, focusing on understanding business objectives, customer behavior, and brand positioning to develop websites that support long-term growth. I specialized in designing and optimizing Wix Studio and Squarespace websites, creating responsive, visually refined, and user-friendly platforms tailored to each client's industry and goals. Every project involved careful planning, modern design implementation, content structure optimization, and performance improvements to enhance user engagement and conversion rates. Throughout my role, I collaborated with clients from various sectors, including professional services, e-commerce, real estate, healthcare, and personal brands. This experience strengthened my ability to create websites that balance aesthetics, functionality, and business strategy while maintaining high standards of quality, usability, and brand consistency. My work consistently focused on delivering reliable solutions that help businesses establish credibility, improve their online presence, and create meaningful connections with their target audience