
Benard Faith
Social Media Marketer And Lead Generation Expert
Compétences

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Expérience professionnelle
paid social media and lead generation expert
LinkedIn • Freelance
Oct 2019 - Apr 2026 • 6 yrs 6 mos
At LinkedIn, I successfully managed, monitored, and optimized paid social media campaigns with a strong focus on B2B lead generation, customer acquisition, and long term business growth. I developed highly targeted advertising strategies designed to capture audience attention, increase engagement, generate qualified leads, and create valuable sales opportunities for businesses across different industries. My work involved handling every stage of campaign management, including detailed audience research, competitor analysis, ad creative planning, copywriting direction, campaign setup, budget allocation, pixel and tracking implementation, retargeting strategies, A/B testing, and ongoing campaign optimization to improve overall marketing performance. I worked closely with business owners and marketing teams to identify growth opportunities, understand customer behavior, and create data driven strategies that aligned with their business objectives. By continuously analyzing campaign performance metrics and audience engagement data, I helped improve conversion rates, lower cost per lead, increase click through rates, and maximize return on investment. My ability to refine targeting strategies and optimize campaign structures allowed businesses to achieve more consistent and scalable results while reducing wasted ad spend. In addition to campaign management, I also focused on optimizing landing page performance, improving lead quality, and enhancing the overall customer journey to increase conversions. I regularly monitored ad performance, tested different creatives and messaging, and implemented strategic adjustments based on real time data insights. Through continuous testing, reporting, and performance analysis, I helped businesses strengthen their online presence, generate high quality leads, improve brand visibility, and achieve measurable marketing success in highly competitive markets. My experience has equipped me with a strong understanding of digital ads.