
Fung. W
I help brands to increase online exposure and attract more customers
Compétences

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Portfolio
Expérience professionnelle
Digital Marketing Specialist
Haidilao UK
Jan 2024 - Present • 2 yrs 4 mos
Responsible for end-to-end content production and campaign planning; Led 20–30 influencer collaborations monthly engaging over 300 creators; Developed scripts, filmed content, edited videos, and delivered full-funnel campaigns. Created viral content such as a family-focused collaboration with 350K views and 3,000 interactions, boosting store footfall and maintaining 100K–300K monthly organic views.
Digital Marketing Consultant
Self-Employed • Indépendant
Jan 2019 - Jun 2025 • 6 yrs 5 mos
Managed long-term social and paid marketing for F&B, lifestyle, real estate, and wellness brands. Real Estate client: Meta Lead Ads (£3,000/month) generating 20+ qualified leads daily with CPA £5–10, contributing to £1.5M annual revenue. Superfood Lab HK: developed eDM automation flows and regular email campaigns generating five-figure annual revenue with 20–40% open rates. Sugarcane Bar London: grew Instagram organically from 2,000 to 5,000 followers in 12 months. Produced viral IG/TikTok content with 300K–3M views and executed multi-market influencer collaborations in the UK and HK.