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Email Marketing Expert for eCommerce Growth and Klaviyo Automation
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Expérience professionnelle
Klaviyo Email & SMS Marketing Specialist | Shopify Automation Expert
Klaviyo
May 2022 - Apr 2026 • 3 yrs 11 mos
I worked as a Klaviyo Email & SMS Marketing Specialist for a fast-growing ecommerce company focused on scaling sales through automation. My role was to design and implement high-converting email and SMS marketing strategies tailored to their Shopify store. I was responsible for setting up and optimizing key Klaviyo flows, including welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns. These automations were built to recover lost sales, nurture leads, and increase repeat purchases. I also created and managed SMS marketing campaigns, ensuring timely and personalized communication with customers to boost engagement and conversions. In addition, I designed branded email templates that aligned with the company’s identity while maintaining a strong focus on performance and user experience. Through continuous optimization, A/B testing, and performance tracking (open rates, click-through rates, and revenue), I helped improve overall campaign efficiency and customer retention. My work contributed to increased sales, better customer engagement, and a more streamlined marketing system powered by Klaviyo.