
Gbenga Daniel
Delivering Strategies Tailored to Your Business Needs
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Google Ads Specialist
Skin Loft • Freelance
Feb 2026 - Present • 6 mos
Worked as a Google Ads Specialist for a licensed e-commerce store, helping the business build and scale a profitable advertising system from scratch. The client previously struggled with poor campaign structure, weak targeting, low-quality traffic, and inconsistent conversions that limited overall business growth. I conducted detailed market research, audience analysis, and keyword planning before creating and optimizing Search, Shopping, and Performance Max campaigns. I also implemented conversion tracking, bidding strategies, audience segmentation, and campaign optimization focused on improving traffic quality and conversion performance. In addition to Google Ads management, I optimized the Shopify store and landing pages to improve SEO structure, user experience, and conversion readiness. This helped create a stronger foundation for paid advertising while improving overall website performance and customer engagement. As a result, the client achieved improved campaign performance, higher-quality traffic, better conversion rates, and reduced wasted ad spend. The business gained a scalable advertising system designed to support long-term growth, stronger ROI, and consistent online sales performance.