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Vertex Digital
@geneclfgg
Full Funnel ECommerce Agency and Store Design plus Ads with Sales Scaling
Royaume-Uni
Français, Anglais, Espagnol, Allemand
À propos de moi
Hi! I'm Geneviève Mercier, CEO of Vertex Digital Groups and a McGill Computer Science graduate. We are a full-service e-commerce growth agency dedicated to scaling online storefronts through data-driven marketing, web design, paid social ads, and email automation. By combining computer science precision with aggressive marketing strategies, we eliminate critical bottlenecks, skyrocket conversions, and maximize your store's ROI. No guesswork-just pure data and visible gains that keep buyers shopping. Contact us today to grab your free initial store check and custom growth strategy consultation!
Compétences
Vertex Digital
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Optimisation de la vitesse
I will do shopify speed optimization for mobile page speed
Automatisation des e-mails
I will increase your shopify sales with effective email marketing sales funnel
Portfolio
Expérience professionnelle
CEO & Lead E-Commerce Growth Strategist at Vertex Digital Groups
Vertex Service Partners • Freelance
May 2023 - Present • 3 yrs 3 mos
As Chief Executive Officer and Lead E-Commerce Growth Strategist at Vertex Digital Groups, I direct a specialized digital growth agency dedicated to engineering hyper-scalable storefronts and executing data-driven revenue strategies for global brands. Combining my Computer Science foundation from McGill University with advanced performance marketing expertise, I bridge the gap between software engineering, site speed optimization, and full-funnel marketing execution. Over my tenure, I have overseen full-spectrum growth operations for numerous e-commerce clients across Shopify and custom platforms, driving consistent conversion rate increases and strong ROI. My leadership spans four core operational areas: technical store optimization, multi-channel media buying, lifecycle marketing automation, and conversion-focused web design. On the technical front, I lead our team in performing thorough theme code cleanups involving Liquid, JavaScript, and CSS. We eliminate load bottlenecks, resolve Core Web Vitals issues, implement compression protocols, and optimize mobile responsiveness. This technical overhaul directly enhances user retention, search engine visibility, and overall checkout efficiency for our client portfolio. On the marketing front, I design full-funnel customer acquisition campaigns across Meta, TikTok, Google Ads, and Pinterest. By pairing algorithmic targeting with conversion-optimized creatives, we drive profitable customer acquisition. Additionally, I architect automated email engines in Klaviyo, creating dynamic flow triggers, advanced customer segmentations, and retention strategies that significantly increase customer lifetime value. Under my leadership, Vertex Digital Groups operates with technical precision and complete transparency. We replace guesswork with verified site analytics, custom theme code optimization, and performance marketing solutions. Our agency transforms online storefronts into automated, scalable, high-converting profit engine
