Georgia

Website Optimization & SEO Redesign Specialist

Feb 2018 - Present • 8 yrs 3 mos

Worked with a business whose website was getting traffic but not converting into leads or customers. The design looked fine, but the structure, page flow, and messaging were not guiding visitors to take action. I analyzed user behavior, identified conversion blockers, and restructured key pages to improve clarity, trust, and flow. Alongside SEO improvements, I focused on making the website easier to navigate and more aligned with user intent. Instead of just increasing traffic, the goal was to make existing traffic more valuable and turn more visitors into customers. Results: Improved user flow and engagement across key pages Reduced drop-offs on high-traffic pages Increased conversion potential through better structure and clarity

SEO Specialist

Jan 2018 - Present • 8 yrs 4 mos

Worked with an insurance business whose website had over 30 pages but wasn’t bringing in traffic or leads. The site had no real SEO structure—missing keyphrases, weak metadata, and unoptimized images—so Google wasn’t properly understanding or ranking it. I stepped in to identify what was actually holding the site back and rebuilt the SEO foundation from the ground up. This included full on-page SEO, locally targeted optimization for NJ and PA, improved page structure, and proper image and metadata optimization. Instead of surface-level fixes, I focused on making the website clear, relevant, and easy for Google to rank. Results: SEO score improved to 100/100 Performance increased to 89/100 All pages properly indexed and positioned for search visibility