Georgina

Social Media Manager | Instagram Growth Strategist | Content Marketing

Ludi Wellness Spa • Freelance

Sep 2025 - Present • 1 yr

Worked as a Social Media Manager and Instagram Marketing Strategist helping a wellness spa grow its digital presence and attract new clients through strategic content creation, Instagram marketing, and social media branding. I developed and implemented a structured content strategy focused on service visibility, client education, and beauty/wellness storytelling. The goal was to transform the page from simple promotional posts into a high-engagement authority platform capable of attracting bookings and building trust with potential customers. Key initiatives included introducing short-form video content, service demonstration visuals, and educational wellness posts, which significantly improved engagement and audience growth. Responsibilities included: • Instagram content strategy and planning • Short-form video content for wellness services • Canva graphic design for spa promotions • Educational carousel posts explaining treatments • Caption writing with booking-focused CTAs • Hashtag strategy and audience targeting • Instagram profile optimization • Social media analytics and growth tracking Through consistent publishing, improved content quality, and strategic messaging, the account experienced strong follower growth, improved reach, and higher engagement, helping position the spa as a trusted local wellness brand. Instagram marketing, social media manager, wellness marketing, spa marketing, content strategy, social media content creation, Canva design, Instagram growth strategy, engagement growth, service promotion marketing, social media branding.

Social Media Manager | Content Strategist | Video Editing & Instagram Growth

Personal Brand – James L. Carr Jr. • Freelance

Feb 2025 - Present • 1 yr 7 mos

Worked as a full-service Social Media Manager and Content Strategist responsible for building and scaling the digital presence of a fast-growing personal brand through strategic social media marketing, content creation, and platform optimization. My role included developing a complete social media content strategy, designing branded Canva graphics, creating carousel posts, writing high-performing captions, and producing short-form video content for Instagram Reels, TikTok, and YouTube Shorts. I collaborated closely with the brand owner to develop video scripts, story frameworks, and educational content designed to increase audience trust, engagement, and reach. The creator recorded the content while I handled video editing, subtitle creation, hook optimization, and post formatting to ensure strong retention and platform performance. Key responsibilities included: • Social media strategy development • Instagram content planning and content calendars • Scriptwriting for short-form video content • Short-form video editing (Reels, TikTok, Shorts) • Graphic design and carousel creation using Canva • Caption writing with SEO-optimized hashtags • Audience engagement and community interaction • Social media analytics and performance optimization Through consistent posting, structured content pillars, and data-driven improvements, I helped improve profile visibility, audience engagement, content reach, and brand authority, positioning the account as a recognizable voice within its niche. Social media manager, social media strategy, Instagram marketing, content creation, short-form video editing, social media marketing, Canva design, caption writing, content calendar, engagement growth, social media optimization, social media content strategist.

Social Media Manager | Graphic Designer | Campaign Marketing Manager

Eight Fins Ocean Harvest • Freelance

Mar 2025 - Jul 2025 • 4 mos

Served as Social Media Manager and Campaign Content Creator for a seafood and food product brand focused on increasing online visibility, product awareness, and customer engagement through strategic social media marketing and visual storytelling. My responsibilities included creating high-converting promotional graphics, branded social media posts, marketing posters, and product campaign visuals using Canva and AI design tools. I developed engaging Instagram and Facebook content designed to highlight product quality, freshness, and brand storytelling. I also managed social media campaigns and seasonal promotions, creating marketing assets using stock videos, AI-generated visuals, and product-focused graphics to support promotional launches and brand awareness initiatives. Key responsibilities included: • Social media campaign strategy • Product promotion content creation • Instagram and Facebook post design • Canva graphic design for marketing posters • Carousel posts and promotional graphics • Caption writing and hashtag research • Social media scheduling and posting • Content calendar development • Audience engagement and comment responses This work helped the brand maintain consistent social media presence, improved engagement, and stronger product visibility across social platforms while building a recognizable brand aesthetic. Social media manager, social media marketing, Instagram marketing, Facebook marketing, Canva graphic design, product promotion, social media campaigns, content creation, branded graphics, carousel posts, social media strategy, marketing visuals.