Grace Anderson

Social Media & Virtual Assistant

Start-Up Business Consulting • Freelance

Mar 2025 - Dec 2025 • 9 mos

Managed day to day social media tasks including scheduling posts, monitoring engagement, and responding to client queries. Created content calendars and coordinated with the marketing team for consistent brand messaging. Performed administrative support, such as data entry, email management, and client onboarding. Implemented automation tools to reduce repetitive tasks, allowing the team to focus on growth strategies. Helped startups improve online presence and customer engagement, resulting in a 20% increase in social media reach and leads.

Framer Web Designer & Developer

Bright Direction Training Ltd • Freelance

May 2025 - Aug 2025 • 3 mos

Designed and developed modern, responsive websites using Framer, delivering fully interactive and visually appealing layouts for startups and small businesses. Created custom components, animations, and interactive UI elements to enhance user experience. Integrated CRM systems like HubSpot and Zoho for automated lead management, email follow-ups, and tracking customer interactions. Collaborated closely with clients to understand branding and content needs, delivering projects on time. Developed reusable templates and documentation, enabling clients to easily update their websites. Optimized website speed, SEO, and responsiveness across devices, increasing engagement by 40%.

CRM Specialist

Tech Cloud • Freelance

May 2024 - Dec 2024 • 7 mos

Managed CRM systems (HubSpot & Zoho CRM) for a client base of over 500 active users. Customized workflows, pipelines, and automated lead follow-ups that increased lead conversion rates by 35%. Trained team members on CRM best practices and prepared comprehensive documentation for future use. Monitored data integrity and implemented cleanup processes to remove duplicate and outdated entries. Collaborated with marketing teams to integrate email campaigns and lead tracking, resulting in improved customer retention and satisfaction.