GrafixMall

Website Developer

WordPress.com • Freelance

Jan 2024 - Present • 2 yrs 4 mos

Developed and maintained custom WordPress websites tailored to client business goals, focusing on performance, scalability, and user experience. Built responsive, mobile-first websites using WordPress, HTML, CSS, JavaScript, and PHP, ensuring cross-browser compatibility. Customized themes and plugins, and implemented custom post types, page builders, and advanced functionality as required. Optimized website speed, SEO structure, and Core Web Vitals to improve search visibility and user engagement. Integrated third-party tools and APIs, including payment gateways, CRM systems, analytics, and marketing automation tools. Implemented website security best practices, backups, and performance monitoring to ensure stability and uptime. Collaborated with designers, marketers, and clients to translate design mockups and requirements into fully functional websites. Provided ongoing website support, updates, troubleshooting, and performance improvements.

Graphic Designer

Creative Market • Freelance

Jan 2022 - Present • 4 yrs 4 mos

Designed and developed high-quality digital assets for global distribution on Creative Market, including branding kits, social media templates, marketing graphics, and UI elements. Created visually compelling designs aligned with current design trends, platform standards, and buyer expectations to maximize product appeal and sales performance. Specialized in typography, color theory, layout design, and visual hierarchy to deliver clean, modern, and conversion-focused creative work. Collaborated with creative teams and stakeholders to translate concepts and briefs into polished, market-ready design products. Optimized design files for usability and scalability across multiple formats and platforms (web, social media, print-ready assets). Maintained consistent brand aesthetics while adapting designs for diverse industries and target audiences. Managed multiple design projects simultaneously while meeting deadlines and maintaining high quality standards. Continuously researched design trends and customer feedback to refine product offerings and improve marketplace performance.

Digital Marketer

LinkedIn • Freelance

Jan 2021 - Present • 5 yrs 4 mos

Planned and executed multi-channel digital marketing campaigns focused on brand growth, lead generation, and audience engagement across LinkedIn’s ecosystem. Managed and optimized LinkedIn Ads campaigns, including Sponsored Content, Message Ads, and Lead Gen Forms, to improve CTR, conversion rates, and ROI. Conducted audience research and segmentation to develop data-driven targeting strategies aligned with business objectives. Collaborated with cross-functional teams (content, sales, analytics) to align marketing initiatives with platform goals and user behavior insights. Analyzed campaign performance using LinkedIn Campaign Manager and analytics dashboards, providing actionable insights and optimization recommendations. Developed high-performing ad creatives, copy, and A/B testing frameworks to continuously improve campaign effectiveness. Supported B2B marketing initiatives, employer branding efforts, and thought-leadership campaigns tailored to professional audiences. Stayed current with digital marketing trends, algorithm updates, and best practices to ensure campaigns remained competitive and compliant.