Jawad Raza

GoHighLevel Automation, Funnels and AI Agents Specialist | Marketing Consultant

Freelance Growth Partners

Feb 2019 - Present • 7 yrs 3 mos

Started on Upwork as a web developer building landing pages and conversion focused websites, then moved deeper into funnel performance, ad creative, and marketing systems. Over time the biggest lever became clear: what happens after the lead comes in. Now I focus on backend systems that turn leads into booked calls. GoHighLevel setup and cleanup, lead capture tracking, routing, booking workflows, reminders, no show and missed call recovery, nurture tied to pipeline stages, and reporting that the team can trust. 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗺𝗼𝘀𝘁 𝗼𝗳𝘁𝗲𝗻: - System audits and rebuilds in GoHighLevel - Lead routing and speed to lead automation - Booking and follow up workflows that improve show rate - Pipeline structure, tags, custom fields, and hygiene - Reactivation and long term nurture When needed, I also support landing pages, funnels, tracking, and direct response creative so the whole flow stays aligned.

Performance Marketing Practitioner(Meta Ads) & GHL Expert

LeadAutoFlo

Jan 2024 - Aug 2024 • 7 mos

At LeadAutoFlo, I worked as a Performance Marketing Practitioner (Meta Ads) and Go High Level Expert. My role encompassed a wide range of responsibilities, including: - Meta Ads: Manage and optimize ad campaigns to drive leads and sales. - Funnel Creation: Designing sales funnels that guide prospects effectively. - Landing Pages: Crafting high-converting landing pages for better lead capture. - Ad Creatives: Developing engaging ad visuals to boost performance. - Automation & Integration: Setting up workflows in Go High Level (GHL) for efficiency. - Analytics Setup: Implementing tools to track and analyze campaign performance. - Client Fulfillment: Delivering comprehensive solutions and managing client expectations. My experience at LeadAutoFlo involved end-to-end management of marketing strategies, ensuring all aspects were seamlessly integrated to achieve the best results for our clients.

Performance Marketing Specialist | Funnel and Automation Specialist

Beta Web Sol

Jul 2023 - Jan 2024 • 6 mos

Owned paid acquisition performance while improving conversion by fixing what happens after the click. Managed campaigns across Meta and Google Ads, then improved results by tightening the funnel and follow up system inside GoHighLevel so leads turned into booked calls, not just form fills. 𝗪𝗵𝗮𝘁 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗺𝗼𝘀𝘁 𝗼𝗳𝘁𝗲𝗻: - Paid media strategy and optimization across Meta and Google Ads - Landing page and funnel optimization in GoHighLevel - Lead capture mapping, pipeline stages, tags, and custom fields - Speed to lead workflows, routing, and booking automation - Email and SMS follow up tied to pipeline stages - Creative iteration based on conversion data, not opinions - Client communication and reporting focused on pipeline outcomes