Areeba Noor

Google Ads & Lead Generation Specialist

Plumbing NYC

Nov 2025 - Present • 11 mos

Managed Google Ads campaigns for residential and commercial plumbing services across New York City, focusing on generating high-quality phone calls and lead form enquiries. Built and optimized Search campaigns for emergency plumbing, drain cleaning, leak detection, sewer repair, water heater installation, and pipe replacement. Implemented GA4, Google Tag Manager, call tracking, and conversion tracking to measure campaign performance accurately. Generated over 3,000 qualified customer leads within 9 months by continuously optimizing keywords, bidding strategies, ad copy, and landing pages. Reduced cost per lead while increasing conversion rates and delivering consistent ROI through data-driven campaign optimization and regular performance reporting.

Senior eCommerce Performance Marketing & Google Ads Specialist

Veronica Beard

Jan 2023 - May 2023 • 4 mos

Managed Google Ads campaigns for a premium luxury fashion eCommerce brand, focusing on customer acquisition, revenue growth, and maximizing return on ad spend (ROAS). Planned, launched, and optimized Search, Shopping, Performance Max, Display, and Remarketing campaigns targeting high-intent online shoppers. Implemented Google Analytics 4 (GA4), Google Tag Manager (GTM), enhanced eCommerce tracking, and conversion tracking to accurately measure campaign performance. Contributed to generating over $3M in eCommerce revenue within 5 months by optimizing campaign structure, audience targeting, bidding strategies, product feeds, and ad creatives. Increased conversion rates, improved ROAS, reduced customer acquisition costs, and scaled profitable campaigns through continuous testing and data-driven optimization.

Senior Google Ads & Performance Marketing Specialist

Fashion Nova

May 2022 - Nov 2022 • 6 mos

Managed high-budget Google Ads campaigns for one of the world's leading fashion eCommerce brands, focusing on customer acquisition, revenue growth, and return on ad spend (ROAS). Built, managed, and optimized Search, Shopping, Performance Max, Display, and YouTube campaigns targeting multiple international markets. Implemented Google Analytics 4 (GA4), Google Tag Manager (GTM), enhanced eCommerce tracking, and conversion tracking to measure campaign performance accurately. Contributed to generating over $63M in eCommerce revenue within 7 months by continuously optimizing campaign structure, bidding strategies, product feeds, audience targeting, and ad creatives. Improved ROAS, reduced customer acquisition costs, and scaled profitable campaigns through data-driven optimization, A/B testing, and detailed performance analysis.