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Guto L
@gutoleon_mkt
Marketing Measurement Executive
Italie
Portugais, Anglais, Italien, Espagnol
À propos de moi
I am a marketing and measurement executive with over 20 years of experience in media buying and strategic partnerships. I specialize in data intelligence and ROI optimization, having managed annual investments exceeding $100 million for global brands like Amazon, TikTok, and Santander. My mission is to enrich the consumer journey through data-driven insights.
Compétences
Guto L
hors ligne •
Voir mes services
Concepts et idées marketing
I will plan data driven marketing focused on real results
Expérience professionnelle
Media Director
Amazon Prime Video • Temps plein
Jul 2020 - Jun 2021 • 11 mos
Led initiatives to launch and position Amazon Prime Video competitively against Disney and Netflix in the Brazilian market. Enhanced brand engagement through innovative marketing strategies and analyzed market trends to inform targeted media buying decisions.
