Hajira K

Social Media Executive

UNICEF UK

Apr 2025 - Present • 1 yr 1 mo

Worked as a Social Media Manager and Content Creator at AFNA, an organization that sponsors eye care projects in collaboration with UNICEF UK and Alshifa Trust Rawalpindi. I managed the social media presence and created engaging, purpose-driven content to raise awareness about eye health and eye donation. My responsibilities included designing posts, planning and scheduling content, and developing visuals for awareness campaigns and impact stories. I focused on clear and empathetic communication that highlighted the importance of eye care and community support. Through this role, I helped strengthen awareness efforts, improve engagement, and support AFNA’s mission of restoring sight through accessible eye care services.

Research Assistent

USAID

Apr 2024 - Apr 2025 • 1 yr

Worked as a Research Assistant on a mental health project supported by USAID, where I contributed to research activities focused on mental health awareness, service delivery, and community well-being. My responsibilities included assisting with literature reviews, data collection, and organizing research materials. I supported the team in analyzing findings and preparing reports to inform program development and interventions. This role helped strengthen my understanding of mental health challenges in low-resource settings and improved my skills in research, analysis, and academic writing within real-world development contexts.