Hazel Y.

Co-Founder & Senior Designer

Rising Design Lab

Jun 2021 - Present • 5 yrs 4 mos

As Co-Founder of Rising Design Lab, I lead brand strategy, visual identity, packaging design, custom illustrations, graphic design, and premium gift/peripheral product development. Key projects include branding and packaging for Zespri, Rockit Apple, Cuckoo, and official Gibraltar postage stamp illustrations, among others. We deliver creative, culturally resonant solutions that blend Eastern and Western aesthetics, helping brands stand out with premium, market-driven designs across consumer goods, food & beverage, and collectibles.

Senior Designer

EC Gifts (Shanghai)

Oct 2019 - Jun 2021 • 1 yr 8 mos

Designed premium branded merchandise, custom gifts, and promotional products for major clients including Jaguar Land Rover, Zespri, Uniqlo, Herbalife, NIO (蔚来汽车), and others in the China market. Specialized in product packaging, product design, illustrations, graphic elements, and full branding solutions for high-end corporate gifting and retail promotions. Delivered creative, high-quality visuals that strengthened brand identity and customer engagement.

Senior Visual Designer

Good Gifts (Shanghai)

May 2018 - May 2019 • 1 yr

Led visual design for premium brand merchandise and promotional gifts, working with major clients including Starbucks, Costa Coffee, Tencent, Estée Lauder, Shiseido, and Lady M (China market). Focused on product packaging, custom gift sets, branded peripherals, and brand identity elements for high-end corporate and retail gifting. Delivered creative concepts, layouts, and production-ready designs that elevated brand image and enhanced customer experience.